40
dog drying coat
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good893.59avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.66–£34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.69avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 324K searches
Growth
Bad-62.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand