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dog dry shampoo
Skip itPrices mostly outside the sweet spot ($3.73–$10.80) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,209.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£113K£113K/yr · 131K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.73–£10.80cheapest to priciest tracked listing — scored on the share inside $15–$100