60
dog crate
Worth a lookShows a sweet-spot price point ($28.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£28.69avg listing price — sweet spot $15–$100
Price range
Incredible£15.62–£58.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 2.2M searches
Competition
Great36%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,024.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch