40
dog cone
Skip itPrices mostly outside the sweet spot ($4.79–$13.75) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£159K£159K/yr · 690K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,488.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.14avg listing price — sweet spot $15–$100
Returns
Bad7.0%return rate — above 5% kills the launch gate
Price range
Bad£4.79–£13.75cheapest to priciest tracked listing — scored on the share inside $15–$100