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dog conditioner
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,289.3avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.07–£29.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.08avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£119K£119K/yr · 89K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-15.3%90-day search growth — must beat 0% to launch