48
dog comb
Skip itPrices mostly outside the sweet spot ($2.56–$11.64) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,003.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 130K searches
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£11.64cheapest to priciest tracked listing — scored on the share inside $15–$100