45
dog coat
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.66avg listing price — sweet spot $15–$100
Price range
Good£3.29–£32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,968.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad£33K£33K/yr · 2.0M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand