44
dog coat with harness
Skip itSoft demand (-71.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great25%top-5 click share — an open shelf
Avg price
Good£13.62avg listing price — sweet spot $15–$100
Price range
Good£5.66–£30.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,801.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad£75K£75K/yr · 883K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.2%90-day search growth — must beat 0% to launch
Returns
Bad16.3%return rate — above 5% kills the launch gate