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dog calming spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good£12.44avg listing price — sweet spot $15–$100
Market size
Good£291K£291K/yr · 149K searches
Price range
Okay£3.59–£21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,045.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand