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dog buttons talk training
Worth a lookShows low returns (1.2%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Review moat
Good818.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£7.40–£27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£102K£102K/yr · 124K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch