45
dog brushes for shedding
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Good+44.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,121.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.65avg listing price — sweet spot $15–$100
Market size
Okay£135K£135K/yr · 108K searches
Price range
Bad£9.09–£15.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock