63
dog brush
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£554K£554K/yr · 737K searches
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.42–£23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,507avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
Signals No Dominant Brand