51
dog breath freshener in water
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£365K£365K/yr · 250K searches
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£4.26–£20.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,259.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Signals Low Review Barrier