55
dog bones
Worth a lookShows low returns (0.1%), but soft demand (-16.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£373K£373K/yr · 442K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,103.03avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.17–£18.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch