55
dog balls
Worth a lookShows low returns (0.4%), but a deep review moat (12,106 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay£3.96–£19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Review moat
Bad12,105.65avg incumbent reviews — the moat a new listing must climb