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dog ashes box
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Review moat
Great115.39avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£19.77avg listing price — sweet spot $15–$100
Price range
Great£4.17–£54.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 367K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale