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diet cat food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£24.43avg listing price — sweet spot $15–$100
Price range
Great£10.35–£46.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£189K£189K/yr · 44K searches
Review moat
Okay3,279avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand