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dentastix small dogs
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Okay2,069.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.14–£18.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£69K£69K/yr · 45K searches
Brand share
Bad94%top-5 brand share — brand-locked demand