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dental powder
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£12.91avg listing price — sweet spot $15–$100
Price range
Good£9.53–£20.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£156K£156K/yr · 113K searches
Review moat
Bad7,392avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand