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cuttlefish
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great440.12avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Market size
Okay£141K£141K/yr · 122K searches
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£11.20cheapest to priciest tracked listing — scored on the share inside $15–$100