45
critical care
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.13avg listing price — sweet spot $15–$100
Price range
Great£9.91–£30.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,134.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£128K£128K/yr · 38K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand