26
collars harnesses & leads for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.45avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£135K£135K/yr · 470K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad19,481.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.62–£15.00cheapest to priciest tracked listing — scored on the share inside $15–$100