65
collagen for dogs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great195.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£6.50–£60.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.04avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£305K£305K/yr · 304K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch