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cockatiel food
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Good683.05avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.61–£27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£132K£132K/yr · 98K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Growth
Bad-15.8%90-day search growth — must beat 0% to launch