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cichlid fish food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Price range
Good£3.22–£43.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good951.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 68K searches