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chicken cat food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,251.05avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.97–£29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.68avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 48K searches
Brand share
Bad94%top-5 brand share — brand-locked demand