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cats best cat litter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.99avg listing price — sweet spot $15–$100
Price range
Great£5.32–£48.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£392K£392K/yr · 112K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,103.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand