48
catnip
Skip itPrices mostly outside the sweet spot ($3.16–$7.77) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£372K£372K/yr · 464K searches
Review moat
Okay2,410.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.26avg listing price — sweet spot $15–$100
Price range
Bad£3.16–£7.77cheapest to priciest tracked listing — scored on the share inside $15–$100