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catnip spray
Skip itPrices mostly outside the sweet spot ($2.95–$11.44) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay3,107.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay£131K£131K/yr · 131K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£2.95–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100