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catit water fountain filter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£4.01–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£86K£86K/yr · 51K searches
Review moat
Bad13,006.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand