35
cat wipes
Skip itPrices mostly outside the sweet spot ($2.34–$12.83) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,914.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 77K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.34–£12.83cheapest to priciest tracked listing — scored on the share inside $15–$100