60
cat water fountain filters
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Market size
Good£338K£338K/yr · 294K searches
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Review moat
Bad5,235.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.41–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100