57
cat wand
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,166.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay£168K£168K/yr · 276K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Price range
Bad£2.72–£14.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand