55
cat vitamins
Worth a lookShows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,835.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.40–£23.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 73K searches