61
cat tunnel
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great£6.45–£62.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.50avg listing price — sweet spot $15–$100
Review moat
Good1,035.51avg incumbent reviews — the moat a new listing must climb
Market size
Good£313K£313K/yr · 517K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand