67
cat tent
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible£28.49avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Great262.97avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.45–£90.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+71.7%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£54K£54K/yr · 135K searches