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cat springs
Skip itPrices mostly outside the sweet spot ($3.41–$6.57) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Review moat
Great292avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad£92K£92K/yr · 109K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£4.51avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.41–£6.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier