57
cat soup
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Great229.24avg incumbent reviews — the moat a new listing must climb
Market size
Good£347K£347K/yr · 253K searches
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
Price range
Okay£1.65–£20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand