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cat shampoo
Skip itPrices mostly outside the sweet spot ($3.52–$13.33) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,968.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£172K£172K/yr · 212K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£3.52–£13.33cheapest to priciest tracked listing — scored on the share inside $15–$100