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cat scratching mat
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,101.96avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.95avg listing price — sweet spot $15–$100
Market size
Bad£75K£75K/yr · 135K searches
Price range
Bad£4.93–£16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.3%90-day search growth — must beat 0% to launch