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cat scratching board
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£523K£523K/yr · 687K searches
Avg price
Okay£11.81avg listing price — sweet spot $15–$100
Price range
Okay£5.02–£23.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,233.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand