33
cat recovery suit
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good813.06avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.77–£25.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad£55K£55K/yr · 269K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Signals High Returns