52
cat puzzle
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Good1,097.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.25–£24.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.55avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 150K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand