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cat puzzle feeder
Skip itSoft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.07avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,523avg incumbent reviews — the moat a new listing must climb
Market size
Bad£66K£66K/yr · 191K searches
Price range
Bad£3.25–£17.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch