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cat pee stopper
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£88K£88K/yr · 117K searches
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Review moat
Bad11,621.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.23–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100