52
cat litter
Worth a lookShows searches that convert (19.4% search→purchase), but prices mostly outside the sweet spot ($2.54–$11.98) keeps it on the watch list.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£6.3M£6.3M/yr · 4.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad7,013.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.54–£11.98cheapest to priciest tracked listing — scored on the share inside $15–$100