59
cat litter tray liners
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£533K£533K/yr · 447K searches
Review moat
Bad7,272.62avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Price range
Bad£0.86–£15.23cheapest to priciest tracked listing — scored on the share inside $15–$100