50
cat litter mat
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.26–$17.47) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£243K£243K/yr · 425K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad5,294.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.52avg listing price — sweet spot $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.26–£17.47cheapest to priciest tracked listing — scored on the share inside $15–$100