57
cat itchy skin relief
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.71–£24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,059.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 60K searches