69
cat hydration
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+168.1%90-day search growth — must beat 0% to launch
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great304.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.82avg listing price — sweet spot $15–$100
Price range
Good£3.83–£39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£375K£375K/yr · 191K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals Trending